About Tower Watch Company

Tower Watch Company was founded in 2019 by a watch enthusiast, as an additional brand, to bring Denmark into the forefront of watchmaking.

The brand is planned to to be in the affordable to entry-level price ranges, and make tributes to tower building around the world.

Of course production will start out to be outsourced. The plan is to team up with companies in Denmark, Germany and Switzerland.

Timeline

Mar 2018
Tower Watch Company Founded

Founded in the Danish town of Høng

Mar 2018
Started looking for partners

Looking for partners that we want to work with to produce our watches

Mar 2018
Potential partner found

Approached by potential partner from China. Initial discovery and negotiations started

Mar 2018
Started design process

Initial design ideas, design language

Apr 2018
Negotiations stopped

Negotiations with potential partner from China stopped. Their capabilities didn't quite meet our minimal demands

Apr 2018
Potential partner found​

Found a (yet undisclosed) potential partner that we would eventually approach. A Swiss company that could produce all parts and do all assembly

Jul 2018
No Swiss Made marketing​

Decided not to market watches as Swiss made, not even on the dials. It's a Danish brand and the Swiss made marketing seems a bit hollow at this point

Aug 2018
Materials research started​

Research into which materials should ideally be used

Dec 2018
Materials decided​

We now know which materials we want to use ideally (yet undisclosed), however we still need to know if things are possible

Nov 2020
Potential partner gone​

Unfortunately we discovered that the potential partner found is no longer an option. We expect the pandemic to be the cause

Jul 2021
Potential partner found​

Found a new (yet undisclosed) potential partner that we would eventually approach. A German company that could produce at least cases, dials, hands etc. and do assembly

Dec 2021
Potential partner found​

Found another (yet undisclosed) potential partner that we would eventually approach. A Swiss company that could produce movements

Mar 2022
Banned countries list established​

We have established a list of banned countries. Our watches are not allowed to be owned by citizens of those countries or worn in those countries. Violation of this ban will result in the serial numbers in question will be deemed fake. Russia and Belarus will be on this ban list indefinitely.

Aug 2023
Dial design changed

The original dial design concept has changed in order to be able to have more creative freedom

Jan 2024
Logo idea

A logo design idea has been developed

May 2025
US ADDED TO BANNED COUNTRIES LIST

If it's going to be indefinite we'll see, but probably not for less than 50 years